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Select An Agent and Price

What To Look For In An Agent.

The following are a couple of factors to keep in mind when looking for a listing agent:

1. Experience and Expertise. You want an agent who is familiar with your area and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How tech-savvy is your agent?

2. Availability and Commitment. Your agent should be capable of prompt and decisive action during the course of selling your property. Does your agent make it a point to keep in touch with you constantly? Can your agent easily be contacted in case of emergencies or even for the simplest questions? Is your agent available on the weekends or in the evenings when most buyers are out looking?

3. Rapport. Does your agent take the time to listen to your goals and clarify your needs? Can your agent understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it is important to find one with whom you can get along.

The Real Value of Your Home is Based on Facts

A good Realtor will show you the facts regarding the price your home will sell for. The most revealing fact is the prices buyers have been willing to pay for homes similar to yours. These are called comparable sales and are available to every REALTOR in our area. Don’t select your Realtor based on the price they say your home will sell for. Remember, the Realtor you choose is not planning on BUYING your home; your Realtor is responsible for SELLING.

Unfortunately, a homeowner will often select the Realtor who quotes the highest price. Sometimes, a Realtor who understands this will tell a seller an inflated price just to get the listing.

The secret to getting the most money and the quickest sale with the fewest problems is to price your home properly. The facts are available and they are clear and convincing. The best way to select a Realtor is to find the person with the best strategy for marketing your home.